Google has released more than 1,500 new updates in search last year

Google recently restructured its How Search Works  Website which they had launched in 2013. The main motive of this website was to share the hardwork and efforts Google makes in improving its Search. Google also included some of the important Search Metrics which they had introduced last year along with info related to the no. of tests they carried out and various other important experiments that will help the search evolve 

Google has been busy with 

• 130,336 search quality tests 

• 9,800 live traffic experiments 

• 1,653 launches 

• 18,015 side-by-side experiments.

Google also shared some valuable information regarding Project Owl earlier this week. 

We also came to know that just one percent of searches were part of the live traffic experiments i.e 9800 live traffic experiments. The animated GIF of the page clarifies the Google Search Changes News

Image Source : Search Engine Land

Digital Marketing companies noticed the changes happening quite a while ago and started accepting these search changes so that they can develop new strong Search Strategies in order to save the websites from any impact